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Dear Andrew

For over four years, I have had the privilege of sharing the Geelong Mums journey with you. You have helped give over 23,000 items of essential baby gear to 5,136 babies and children. You should feel proud that thousands of children are now sleeping safely, travelling in safe car seats and prams, wearing warm and comfortable clothes, and enjoying books and toys. 

At 12pm tomorrow, you’ll have the opportunity to take a bold new step with us. 

We will be asking you to make a donation to our all or nothing appeal. We need to raise $130,000 to rent our second warehouse so we can help more families. 

With you, we can help mums like Sarah, who needs a cot, linen and clothing for her newborn baby. Sarah is one of many women we support every week fleeing family violence. She has no one else to turn to for the essentials she needs for her baby. 

Sarah expected to go home from hospital with her baby. But at the time of discharge, with her newborn baby in her arms, she could not return to a violent partner. Now, with no home to return to, Sarah is living in share accommodation with a relative who gave her a place to live. She has nothing for her baby - no cot, no linen and no clothing.

With you, we can help Sarah. We can give Sarah, and many other mums, what they need - nappies, wipes, linen packs, newborn clothing and a cot. We can relieve some of the financial burden so Sarah can focus on bonding with her new baby. 

We need to reach our goal so we can continue to help people like Sarah long into the future. For 24 hours only, starting at 12pm tomorrow, your donationwill be QUADRUPLED by our generous Matchers. If you make a donation to help someone like Sarah, you'll actually be helping four vulnerable families. That's an incredible way to help us support more families than ever before. 

But it's an all or nothing appeal - if we don't reach our target, no donations will be processed!

So please donate tomorrow. Together, we can share the joy. 


Thank you,


Kate Kent 
General Manager & Co-Founder
Geelong Mums
0400 578 565

P.s. Don't forget that for 24 hours only, your donation will be quadrupled! Please donate from 12pm tomorrow. Thank you. 

P.P.S Please help us spread the word! Forward on this email, share our Facebook and Instagram posts and use the hashtag #sharethejoy